AGENCY REPORT 1999: Grant Butler Coomber

Grant Butler Coomber gained some stunning agency credentials marks, and its business performance was excellent with strong pre-tax profit margins, fee income growth and solid business strategies.

Grant Butler Coomber gained some stunning agency credentials marks,

and its business performance was excellent with strong pre-tax profit

margins, fee income growth and solid business strategies.



Top marks for staff and infrastructure were gained from high expenditure

on training, a range of staff benefits and an internal team dedicated to

marketing the agency. Quality systems were viewed favourably, with GBC

being one of the few agencies to offer everything but AVE measures as

part of its in-house evaluation programme.



It comes as no surprise that clients have good things to say about the

agency, with one saying: ’They have imagination and are capable of

turning a crisis situation into a manageable PR project.’ These positive

remarks are reflected in the client assessment where GBC scored very

well in the evaluation section.



Respondents felt the agency met set business objectives, gained good

quality and quantity of media coverage and evaluated its own work very

well. However, there were some criticisms about the amount of contact

with senior management.



Client satisfaction was high, with the majority feeling the agency

offered very good value for money and stating they would be likely to

reappoint it in the future.



Star Rating *****



AGENCY CREDENTIALS

                           MARK   OUT OF

Business performance         10       12

Staff                        10       10

Infrastructure                5        5

Quality controls              9       10

Industry recognition          2        3

Total                        36       40


CLIENT ASSESSMENT

                           MARK   OUT OF

Pitch promises                8       10

Relationship with agency      8       10

Nuts and bolts                8       10

Evaluation                    9       10

Client satisfaction          18       20

Total                        51       60



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