AGENCY REPORT 1999: Countrywide Porter Novelli

Countrywide Porter Novelli’s all round performance this year was good, with clients praising the chemistry they had with the agency. However, its credentials score was something of a mixed bag.

Countrywide Porter Novelli’s all round performance this year was

good, with clients praising the chemistry they had with the agency.

However, its credentials score was something of a mixed bag.



The agency gained full marks for infrastructure with a Y2K team in

place, dedicated marketing staff and use of an external PR

consultancy.



Similarly, with ISO9002, Investors in People, in-house planning function

and a host of industry awards, CPN also had top scores for both quality

and industry recognition.



However, the agency’s business performance score was let down by

disappointing fee income growth and it was marked down for above average

turnover of personnel and below average expenditure on training.



Client satisfaction with CPN was high, with all rating the agency’s

overall performance as ’good’ to ’excellent’. One respondent drew

attention to its ’original ideas’.



In terms of nuts and bolts, clients particularly liked its ability to

meet deadlines and keep promises, and all viewed their relationship

favourably.



Clients were hard-pushed to highlight anything they didn’t like about

the agency, and many said they trusted Countrywide Porter Novelli and

appreciated their professionalism and quick response times.



Star Rating ****



AGENCY CREDENTIALS

                           MARK   OUT OF

Business performance          5       12

Staff                         6       10

Infrastructure                5        5

Quality controls             10       10

Industry recognition          3        3

Total                        29       40


CLIENT ASSESSMENT

                           MARK   OUT OF

Pitch promises                7       10

Relationship with agency      8       10

Nuts and bolts                8       10

Evaluation                    7       10

Client satisfaction          17       20

Total                        47       60



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