AGENCY REPORT 1999: Consolidated Communications

Consolidated’s business performance was impressive with fee income growth of over 18 per cent, and a healthy investment in training produced top marks in the staff section.

Consolidated’s business performance was impressive with fee income

growth of over 18 per cent, and a healthy investment in training

produced top marks in the staff section.



The agency has undergone a complete internal audit to ensure it is Y2K

compliant and has a team of staff dedicated to its own marketing, which

brought excellent marks for infrastructure. In terms of quality,

Consolidated is approaching Investors in People accreditation and has

extensive internal and external evaluation systems. As a member of many

professional organisations and the recipient of awards from the PRCA and

the IPR, the agency won top marks for industry recognition.



Overall, client assessment of the agency was very good, with one

respondent praising its ’ability to interpret and adapt to our needs in

a rapidly changing environment’.



The agency scored well on pitch promises and relationships, with clients

enthusiastic about the consistency of account handlers and its

proactivity in generating ideas. Many respondents also said the agency

provided good value for money.



Some respondents felt the agency could improve its targeting of

audiences but, conversely, its quality of media coverage received one of

the highest scores of the survey.



Star Rating *****



AGENCY CREDENTIALS

                           MARK   OUT OF

Business performance          9       12

Staff                        10       10

Infrastructure                5        5

Quality controls              9       10

Industry recognition          3        3

Total                        36       40


CLIENT ASSESSMENT

                           MARK   OUT OF

Pitch promises                9       10

Relationship with agency      9       10

Nuts and bolts                8       10

Evaluation                    6       10

Client satisfaction          18       20

Total                        50       60



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