AGENCY REPORT 1999: Companycare

Companycare’s marks suggest the agency is strong across the board.

Companycare’s marks suggest the agency is strong across the

board.



A good growth rate of 26 per cent was the main contributor to a good

business performance mark, although fee income per head was below

average. The agency has clearly paid close attention to quality, with

Investors in People, ISO9002 and PRCA accreditation all in place. It is

also one of the few entrants to have a full-time planning function.



Clients appear to particularly like the personal service they get from

this agency and the amount of time spent on their account by senior

management.



Clients said the agency was supportive and responsive.



Companycare scored particularly well on evaluation, with all clients

rating the agency’s evaluation of its own work as impressive. However it

did fall down a little on influence with opinion formers. Pitching seems

to be another area of strength, with high marks for meeting promises of

service, and being proactive.



The nuts and bolts score shows the agency has the fundamentals in place,

although it was marked down on research and some clients felt it should

be more willing to give tough advice.



Overall client satisfaction was high, with performance deemed by the

majority to have improved.



Star Rating *****



AGENCY CREDENTIALS

                           MARK   OUT OF

Business performance          7       12

Staff                         8       10

Infrastructure                5        5

Quality controls              8       10

Industry recognition          1        3

Total                        29       40


CLIENT ASSESSMENT

                           MARK   OUT OF

Pitch promises                8       10

Relationship with agency      8       10

Nuts and bolts                8       10

Evaluation                    9       10

Client satisfaction          18       20

Total                        51       60



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