AGENCY REPORT 1999: Cohn and Wolfe

Cohn and Wolfe turned in a stunning all round performance. Not only did it get top marks overall, but the agency also scored highest, or equal first, in many categories including business performance, pitch promises and relationships.

Cohn and Wolfe turned in a stunning all round performance. Not only

did it get top marks overall, but the agency also scored highest, or

equal first, in many categories including business performance, pitch

promises and relationships.



High fee income growth and pre-tax profit margins contributed to the

business performance mark. Relatively low spending on training cost the

agency marks in the staff category, but its quality mark is set to

improve when it completes BS7750 accreditation. Numerous awards meant a

good industry recognition score.



A near perfect set of marks from clients shows they love this

agency.



Meeting pitch promises was marked way above other agencies, particularly

in the quality of ideas, service and meeting the brief. Cohn and Wolfe

scored top marks for client chemistry, and was also praised for its

relationships with other suppliers.



Nuts and bolts marks were high in all categories. The highest marks were

achieved for quantity and quality of media coverage and influence with

opinion formers. The overall rating of agency performance was yet

another area where C&W was awarded the highest points. With performance

like this it was not surprising that one client even suggested the

agency undercharged.



Star Rating *****



AGENCY CREDENTIALS

                           MARK   OUT OF

Business performance         11       12

Staff                         8       10

Infrastructure                5        5

Quality controls              9       10

Industry recognition          2        3

Total                        35       40


CLIENT ASSESSMENT

                           MARK   OUT OF

Pitch promises                9       10

Relationship with agency     10       10

Nuts and bolts                9       10

Evaluation                    9       10

Client satisfaction          19       20

Total                        56       60



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.