AGENCY REPORT 1999: Barkers

This year, Barkers emerged as an agency strong on genuine creativity, with clients praising the agency for its responsiveness to their needs and for its solid links with their target media. Making no bones about it, one client claimed Barkers was ’certainly the best agency I’ve been involved with’, and another said ’I like their creativity and relationship of the team with ourselves’.

This year, Barkers emerged as an agency strong on genuine

creativity, with clients praising the agency for its responsiveness to

their needs and for its solid links with their target media. Making no

bones about it, one client claimed Barkers was ’certainly the best

agency I’ve been involved with’, and another said ’I like their

creativity and relationship of the team with ourselves’.



Its ratings were only let down by its credentials score. It could have

improved its performance in the quality section if it made use of

external media evaluation systems - although on the plus side, the

agency does use a fair spread of internal evaluation techniques.



The agency fared better in the client assessment section with solid

scores and a few real gems. Clients were particularly impressed with its

quality of dialogue and the chemistry they enjoy with the agency

although, like many other agencies, the quality of writing failed to

impress.



Barkers did impress, however, with its ability to meet deadlines and

keep promises and also scored highly on its influence with opinion

formers and its quality of media coverage.



Barkers also emerged as an agency active in promoting itself, and

benefits from a dedicated marketing member of staff.



Star Rating ***



AGENCY CREDENTIALS

                           MARK   OUT OF

Business performance          5       12

Staff                         7       10

Infrastructure                5        5

Quality controls              5       10

Industry recognition          1        3

Total                        23       40


CLIENT ASSESSMENT

                           MARK   OUT OF

Pitch promises                7       10

Relationship with agency      9       10

Nuts and bolts                8       10

Evaluation                    8       10

Client satisfaction          16       20

Total                        48       60



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.