AGENCY REPORT 1999: Band and Brown

With just a couple more marks against agency credentials, Band and Brown could easily have attained a five-star rating this year.

With just a couple more marks against agency credentials, Band and

Brown could easily have attained a five-star rating this year.



Staff are clearly a priority at Band and Brown and, judging by the high

scores against client credentials in all areas, the agency has much to

crow about.



Clients were very impressed with the amount of media coverage Band and

Brown gained on their behalf and said the agency offered a reassuringly

high level of senior input and did not balk at handing out tough

advice.



Band and Brown has a comprehensive staff training programme invests

highly in training and has well-qualified staff. It had good fee income

growth this year. The agency is working on gaining Investors in People

accreditation and uses an external valuation company, but it could

probably do with putting more resources behind its in-house evaluation

programmes to raise its quality mark.



However, with glowing client testimonials Band and Brown is obviously

doing something right. Clients were particularly impressed with its

ability and enthusiasm to get the job done and the words ’creative’,

’enthusiastic’ and ’delivery of promises’ appeared frequently.



Star Rating ****



AGENCY CREDENTIALS

                           MARK   OUT OF

Business performance          7       12

Staff                         8       10

Infrastructure                3        5

Quality controls              6       10

Industry recognition          1        3

Total                        25       40


CLIENT ASSESSMENT

Pitch promises                9       10

Relationship with agency      9       10

Nuts and bolts                9       10

Evaluation                    8       10

Client satisfaction          18       20

Total                        53       60



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