DIARY: Boy bands make the most of new technology

Despite some fierce campaigning tactics, Westlife have lost out to fellow boy band Back Street Boys, who were voted best group at the MTV Europe Awards last week.

Despite some fierce campaigning tactics, Westlife have lost out to

fellow boy band Back Street Boys, who were voted best group at the MTV

Europe Awards last week.



It seems that Westlife’s promoter, BMG Entertainment, has not learnt

Labour’s lesson from a few years ago, when the party stood accused of

trying to get Tony Blair elected as personality of the year. A memo

urging supporters to vote for The Leader on Radio 4’s Today programme

was inevitably leaked.



BMG had the bright idea of sending out e-mails to any potential fans

urging them to ring the MTV hotline and register their vote.



Unfortunately, the e-mails ended up in some pretty strange places. BMG

apparently thought the band had a bit of a fan in Richard Elsen, deputy

head of Ludgate Public Affairs. They do not.



’Extraordinary ... even in the world of boy bands they now rig

elections,’ says a slightly bemused Elsen.



A spokeswoman for BMG defends the e-mail: ’E-mails go out to the people

who bought the records. It’s standard marketing practice.’



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