What The Papers Say: Ginger union causes a splash in the tabloids

PR came under the spotlight as the media dissected the three-week affair of Geri Halliwell and Chris Evans.

PR came under the spotlight as the media dissected the three-week

affair of Geri Halliwell and Chris Evans.



The former Spice Girl saw a big ratings rise, with four front pages in

The Sun (including three bonus points for being photographed drunk and

incapable as all good pop stars should) and a number one single. It

remains to be seen if Evans’ participation can stop Virgin Radio

haemorrhaging listeners.



Before you could say Wannabe, the Sun had splashed the affair, along

with the Mirror and the Daily Mail. As the Mail’s Geoffrey Levy pointed

out (10/11/99): ’One phone call is a scoop, two a coup, but three just

had to be hype.’



Among Geri’s ’friends’, PR guru Matthew Freud worried that the hype had

’gone too far’. Others helped by the ’hardest fought chart PR battle in

years’ (Mirror, 8/11/99) included Frank Dobson’s mayoral campaign and

the MTV music awards. Freud was also depicted as ready to move on from

PR to become a business leader (Independent on Sunday, 14/11).





Analysis and commentary by Echo Research. Cuttings supplied by the

Broadcast Monitoring Company. More information can be found at

www.echoResearch.com.



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