MEDIA: GWR applies for second digital London licence

GWR Group, the owner of Classic FM, has joined forces with Scottish Radio Holdings to apply for a second digital radio multiplex licence to serve Greater London.

GWR Group, the owner of Classic FM, has joined forces with Scottish

Radio Holdings to apply for a second digital radio multiplex licence to

serve Greater London.



GWR, headed by CEO Ralph Barnard, has formed a consortium with Scottish

Radio called Score Now Limited, to bid for the licence which will cover

a target audience of 9.5 million. It is now looking for potential

channel providers, which do not have to be existing services, and plans

to have around seven different stations, including the BBC’s GLR

station.



’To have a service that purely replicates the current service will not

drive the uptake of digital radio,’ said Gregory Watson, GWR’s head of

special projects. ’People will be attracted by new services.’



The finalised format for the bid is expected to be announced in the

first week of January.



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