MEDIA: New free tabloid for Manchester

The Guardian Media Group this week launches Manchester MetroNews, a free daily morning paper which will be given away to commuters in the Greater Manchester area.

The Guardian Media Group this week launches Manchester MetroNews, a

free daily morning paper which will be given away to commuters in the

Greater Manchester area.



The 30-page title, edited by Paul Horrocks, is the latest in a series of

free newspapers targeting the commuter market, such as Associated

Newspapers’ Metro in London. The Manchester title will be given to

readers on buses, trains and trams in the morning.



The paper will be produced by the same editorial team which writes for

the Manchester Evening News, which is also owned by the Guardian Media

Group and is edited by Horrocks. The editorial team has been expanded

over the past few months to cope with the extra work.



’The people of Manchester have become used to going home with the

Manchester Evening News,’ said Horrocks. ’Now we are giving them the

same commitment to local news, sport and information in the morning.’

The daily MetroNews will have a tabloid format and will focus on news

and events in the Greater Manchester area, as well as leading national

and international stories.



Ian Ashcroft, managing director of the Manchester Evening News, said

that MetroNews would have a distinct style and identity.



It is the first time Manchester has had a dedicated morning newspaper

since the Manchester Guardian moved to London in 1959.



A flurry of plans for free morning papers in cities with big commuter

populations has been provoked by the arrival in the UK of Swedish

company Modern Times Group, which is planning a Newcastle newspaper to

be launched in the spring.



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