BORDER LINES: BONN - Kohtes Klewes begins repositioning

Germany’s largest PR agency has dropped the ’and’ from its name to simply become Kohtes Klewes. The change is part of a repositioning exercise, as it is now run by a group of partners and not by its namesake founders.

Germany’s largest PR agency has dropped the ’and’ from its name to

simply become Kohtes Klewes. The change is part of a repositioning

exercise, as it is now run by a group of partners and not by its

namesake founders.



According to CEO Gregor Schoenborn, inspiration for the change was taken

from companies such as Porter Novelli and Daimler Chrysler. KK has also

officially become a full member of the German Association of

Consultancies.



The aim is to reposition as a communications consultancy, not just a PR

agency.



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