BORDER LINES: BERLIN - ABC appoints Schroder as CEO

Germany’s second largest PR agency, ABC, has appointed Michael Schroder as CEO. Prior to this, Schroder was MD of ABC Berlin and director for new business development. He replaces Wolfgang Kreuter, who was based in Dusseldorf and is leaving without announcing his future plans. Schroder said the relocation of the post to Berlin is a mark of the growing strategic importance of the city. ABC is an affiliate of Euro RSCG and Schroder will report to Gerhard Schops, who heads its German operation.

Germany’s second largest PR agency, ABC, has appointed Michael

Schroder as CEO. Prior to this, Schroder was MD of ABC Berlin and

director for new business development. He replaces Wolfgang Kreuter, who

was based in Dusseldorf and is leaving without announcing his future

plans. Schroder said the relocation of the post to Berlin is a mark of

the growing strategic importance of the city. ABC is an affiliate of

Euro RSCG and Schroder will report to Gerhard Schops, who heads its

German operation.



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