Star Wars game distributor selects Peter Noble

Peter Noble PR has been appointed to promote several educational games based on the movie Star Wars Episode 1 - The Phantom Menace.

Peter Noble PR has been appointed to promote several educational

games based on the movie Star Wars Episode 1 - The Phantom Menace.



The games, Yoda’s Challenge and Pit Droids, have been launched for

Christmas and have target audiences of four- to eight-year-olds and

over-tens respectively.



The agency was appointed by Ubi Soft Entertainment, the UK software

distributor of game developer Lucas Learning, a company owned by Star

Wars creator George Lucas.



The agency won the work without a competitive pitch, based on its

experience in the games market, and the work of its director, Suzanne

Noble, on other Star Wars-related toys for Toy Options.



’The campaign will include press relations right across the board, from

the parenting press to Star Wars enthusiasts, children’s media, as well

as regional and national press,’ said Noble.



The campaigns will run throughout Christmas and into the first quarter

of next year. Peter Noble and Ubi Soft will then work on further game

launches including Classic Batman and Scooby Doo.



Ubi Soft launched two Lucas Learning products in the UK earlier this

year - The Gungan Frontier with PR from The Sharp End, and DroidWorks

backed by Larkspur.



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