Barnardo’s calls in new PR chief

Barnado’s is to draft in Suzanne Heaney as its advertising and communications head.

Barnado’s is to draft in Suzanne Heaney as its advertising and

communications head.



Heaney joins the children’s charity at the end of November to take up

the newly-created role which has merged the top PR and advertising roles

at the charity into one.



She moves from Royal Mail, where she was marketing manager responsible

for customer satisfaction PR and internal and external

communications.



She will take control of a pounds 3 million budget and a 40-strong

department which covers internal and external communications, including

the charity’s offices in the regions, as well as the advertising and

creative departments.



Heaney joins the charity as it is in the process of rebranding and

raising public awareness of its work through a new advertising campaign.

Part of her brief will be to continue overseeing the process and to work

alongside Barnado’s retained PR agency the Forster Company and

advertising agency BBH.



She said: ’There is a lot to do in terms of upping Barnado’s image and,

in a more general communications sense, in terms of influencing

policy.’



Communications director Andrew Nebel, to whom the role reports, created

the post in July this year after then head of PR Leon Choi announced his

departure and with the head of advertising post still vacant from

Phillipa Stewart’s departure in April. It is the first time advertising

and communications have come under the control of one person since the

departure of John Grounds for Action Research for Children in 1998.



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