Bite takes on brand work for Network Associates

Network Associates (NA), the UK’s second largest software supplier, has appointed consumer and hi-tech agency Bite Communications to work on a six-figure fee, brand-building account.

Network Associates (NA), the UK’s second largest software supplier,

has appointed consumer and hi-tech agency Bite Communications to work on

a six-figure fee, brand-building account.



With its portfolio of software including security and network management

products such as Dr Solomon’s Anti Virus offering, a total of 70 per

cent of the UK corporate market uses the company’s products.



Until this appointment, UK PR for the software company had been the

responsibility of its US agency, Copithorne and Bellows. Copithorne has

confirmed it is no longer handling UK PR.



According to Jennifer Kearney, European marketing manager for Network

Associates, Bite was appointed after a competitive pitch because of its

existing strength within the software market, working for hi-tech

companies such as Oracle. There are no client conflicts.



’Network Associates is looking for product PR. Up to now the brand has

been misunderstood and perhaps not as prominent as it should be. The

campaign will also include some creative corporate work,’ said Bite

managing director Clive Armitage.



The brand building exercise will primarily focus on media relations with

the technology and business press and some national media coverage.



The account will be headed by senior account director Chris Cartwright,

who will initially head a team of four.



Bite has appointed Sheryl Seitz to its board of directors. Seitz has

been with the company for two-and-a-half years. Her promotion from group

account director follows Bite’s recent PR Week nomination for Best

Consumer Campaign with the push for the Apple iMac, which she

spearheaded.



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