British Museum hires WS in redevelopment

The British Museum has hired Westminster Strategy to provide strategic political and media relations advice ahead of the launch next autumn of its Great Court redevelopment.

The British Museum has hired Westminster Strategy to provide

strategic political and media relations advice ahead of the launch next

autumn of its Great Court redevelopment.



The museum’s marketing and public affairs director, Carol Homden,

appointed Westminster Strategy (WS) after a four-way pitch with other

’leaders in the field’. The consultancy will begin work on the account

this month.



The agency will work with the five-strong press and PR team at the

Museum’s headquarters in London’s Bloomsbury, but will also provide more

long-term advice on media and political strategy.



WS’s point of contact will be the recently-appointed Homden, who is also

responsible for the 80-strong marketing, exhibitions and front-of-house

departments. Bringing in the museum’s first PR consultancy was a joint

initiative by Homden and the museum’s managing director, Suzanna

Taverne.



The team will be led by WS director Leighton Andrews, and will focus on

gaining publicity and support for the refurbished Great Court and on the

museum’s interactive educational initiatives.



Jane Cooper, associate director (public affairs) at the agency, said the

British Museum was ’a wonderful story not told often enough. In the past

the museum hasn’t been as accessible as others, but it should rank up

there alongside New York’s Metropolitan Museum of Art and Moscow’s

Hermitage’.



The museum launches an on-line interactive service in early 2000 and

Westminster Strategy will try to generate political and media support

for this new venture.



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