Public Affairs: Peugeot's low-carbon push

Motoring Car firm hires Portcullis Public Affairs in bid to shape public policy.

Peugeot UK has called in Portcullis Public Affairs to lobby for greater incentives for drivers of low-carbon vehicles.

The car manufacturer is keen to see the Government offering substantial contributions towards the costs of both electric and hybrid vehicles.

In January, the coalition will begin offering up to £5,000 towards the price of a series of newly launched electric cars, as part of a subsidy announced by the former Labour Government.

The coalition has committed £43m for the scheme to run until March 2012, with a review taking place in January 2012.

However, in last week's Spending Review, it talked of 'supporting consumer incentives for electric and other low-emission cars throughout the life of this Parliament', suggesting the subsidy would continue after March 2012, although possibly at a lower rate.

Peugeot wants to ensure the subsidies are not downgraded and that its own hybrid vehicles are not left out of the equation.

It has handed a retained account to Portcullis, to lobby government decision makers, with the focus on putting the case for both hybrid and electric vehicles.

Peugeot has just launched an electric city car, the iOn. This will be followed in 2011 with the launch of the world's first diesel hybrid, the Peugeot 3008 HYbrid4.

UK comms director Andrew Didlick said: 'This is the perfect time to start working closer with opinion formers and legislators, and to ensure that those in government and all political parties are fully aware of what Peugeot has to offer in the field of low-carbon vehicles.'

Portcullis MD Stephen Day said: 'Peugeot has an excellent story to tell in terms of its leadership and innovation around low-carbon vehicles and has much to contribute to the public policy debate in the UK and further afield.

'We look forward to helping the Peugeot team communicate this message.'

Since 2001, Peugeot has sold 1.3 million cars that emit less than 120g of CO2 per kilometre. The firm introduced Europe's most popular electric vehicle, the 106, in 1995 and has sold 10,000 electric vehicles to date.

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