Vodafone calls on FD for Mannesmann bid

Financial Dynamics has been appointed to handle PR for what is being billed as the largest takeover bid in history.

Financial Dynamics has been appointed to handle PR for what is

being billed as the largest takeover bid in history.



Vodafone AirTouch has hired FD to manage financial communications during

the takeover bid for German telecommunications company Mannesmann.



Vodafone’s pounds 64 billion bid for Mannesmann was rejected by the

Germans, who are now fiercely contesting a hostile takeover. Mannesman

has gone to the High Court to prevent Goldman Sachs from advising the UK

group.



Vodafone has retained Tavistock Communications since 1988, and will

continue to work with the agency, but Financial Dynamics will be the

lead agency on the bid.



At the beginning of the year, when Vodafone merged with US mobile

company AirTouch, Brunswick was brought on board to work with Tavistock.

Brunswick is not, however, involved in the Mannesmann bid. Hugh

Morrison, FD’s international MD who is heading the account, said: ’We

have expertise in these complicated cross-border bids.’



Financial Dynamics is believed to have asked Germany’s largest agency,

Kohtes and Klewes, to represent Vodafone locally.



Mike Caldwell, Vodafone’s corporate communications director, said: ’With

a trans-European offer like this the German press is as important as the

UK press.’



If regulators in Brussels and Germany object, the bid could last some

time. Vodafone’s retained public affairs agency is GJW.



Vodafone is currently talking to institutional shareholders all over

Europe at a series of meetings and hopes to make a further approach to

Mannesmann this week.



Mannesmann’s chairman, Klaus Esser, is on record as saying that his

company would be up for sale in principle, providing the price was

right.



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