Brunswick and Shandwick men create IR agency

A partner from Brunswick and two Shandwick board directors have joined forces to set up Shared Value, a financial and investor relations agency.

A partner from Brunswick and two Shandwick board directors have

joined forces to set up Shared Value, a financial and investor relations

agency.



Bill Stokoe, previously international partner at Brunswick, has teamed

up with Andrew Best and Matthew Hooper from Shandwick - who still have

to fix a leaving date.



US-based investment fund, Modern Asset Management, is backing Shared

Value. the decision to back the new company was prompted by its own

client’s request for an agency that gave PR and IR advice in the UK.



Shared Value’s publicly listed clients include: phone company, Millicom

International Cellular; NetCom; and publishing group, Modern Times

Group.



Stokoe said that Shared Value’s services will be focusing on high growth

technology companies in the media, telecommunications and IT sectors and

their support infrastructures.



It will offer its PR services for mergers and acquisitions, capital

markets activity and the ongoing management of clients’ communication

needs.



Stokoe said: ’What has previously happened has been the separation of IR

and PR and that is something that can be challenged.’



Shared Value aims to have a staff of ten by the first quarter of next

year and potentially around 15 staff by the end of 2000. The agency will

be based in London and hopes to open offices in continental Europe and

the US.



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