A partner from Brunswick and two Shandwick board directors have
joined forces to set up Shared Value, a financial and investor relations
Bill Stokoe, previously international partner at Brunswick, has teamed
up with Andrew Best and Matthew Hooper from Shandwick - who still have
to fix a leaving date.
US-based investment fund, Modern Asset Management, is backing Shared
Value. the decision to back the new company was prompted by its own
client’s request for an agency that gave PR and IR advice in the UK.
Shared Value’s publicly listed clients include: phone company, Millicom
International Cellular; NetCom; and publishing group, Modern Times
Stokoe said that Shared Value’s services will be focusing on high growth
technology companies in the media, telecommunications and IT sectors and
their support infrastructures.
It will offer its PR services for mergers and acquisitions, capital
markets activity and the ongoing management of clients’ communication
Stokoe said: ’What has previously happened has been the separation of IR
and PR and that is something that can be challenged.’
Shared Value aims to have a staff of ten by the first quarter of next
year and potentially around 15 staff by the end of 2000. The agency will
be based in London and hopes to open offices in continental Europe and