In the US, some teenagers sign and carry ’True love waits’ pledge
cards vowing to remain chaste until marriage. Well now the Institute for
Public Policy Research (IPPR), the centre-left think-tank, has a new use
for the pledge card - to promote the body during the political
Emulating Labour’s 1997 election-winning cards, the IPPR will be
distributing cards at this year’s Labour Party Conference. They will
feature five new pledges for the next election, and delegates, MPs and
visitors will be able to vote at the IPPR web site for their ’favourite’
pledge, which they would like the Government to fulfil in the next five
Chastity isn’t on the proposed list, but health and education; women’s
representation in politics; the internet; working hours and welfare
reform are included.
Although conference season seems a long way off, head of press Jim
Godfrey says the IPPR wanted to start early, and do something really
’We wanted to get the theme and brand right,’ he says, presumably
referring to the success of the campaign, and not the politics.