DIARY: IPPR pledge that they will play their cards right

In the US, some teenagers sign and carry ’True love waits’ pledge cards vowing to remain chaste until marriage. Well now the Institute for Public Policy Research (IPPR), the centre-left think-tank, has a new use for the pledge card - to promote the body during the political conference season.

In the US, some teenagers sign and carry ’True love waits’ pledge

cards vowing to remain chaste until marriage. Well now the Institute for

Public Policy Research (IPPR), the centre-left think-tank, has a new use

for the pledge card - to promote the body during the political

conference season.



Emulating Labour’s 1997 election-winning cards, the IPPR will be

distributing cards at this year’s Labour Party Conference. They will

feature five new pledges for the next election, and delegates, MPs and

visitors will be able to vote at the IPPR web site for their ’favourite’

pledge, which they would like the Government to fulfil in the next five

years.



Chastity isn’t on the proposed list, but health and education; women’s

representation in politics; the internet; working hours and welfare

reform are included.



Although conference season seems a long way off, head of press Jim

Godfrey says the IPPR wanted to start early, and do something really

big.



’We wanted to get the theme and brand right,’ he says, presumably

referring to the success of the campaign, and not the politics.



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