Bottle PR wins ResMed account to raise awareness of sleep apnoea

Bottle PR has been called in by ResMed to handle the launch of a major campaign to raise awareness of sleep apnoea.

Sleep and respiratory products: ResMed
Sleep and respiratory products: ResMed

The campaign was won by the Oxford-based agency following a five-way pitch and will run for a year.

Sleep apnoea is the cessation of breathing while asleep, which can last for up to ten seconds at a time. In the most extreme cases, it can lead to no more than half an hour’s sleep a night for sufferers.

ResMed, also based in Oxford, specialises in medications designed to treat sleep and respiratory problems.

Bottle’s campaign will focus on three audiences: GPs, secondary care professionals including managers and nurses who work on specialist sleep treatment units within hospitals, and men aged over 40, who account for 60 per cent of diagnosed cases.

Sleep apnoea affects about one person in 100, but approximately 80 per cent of those who suffer from it are unaware of the condition and remain undiagnosed.

Emma Braithwaite, ResMed’s UK head of marketing, said: ‘Part of the strategy will be to look at how we can work alongside our secondary care customers to ensure they successfully maintain funding for what has been proven to be a cost-beneficial treatment.’

Bottle will work closely with GPs to highlight the condition and raise awareness of the symptoms and impact of sleep apnoea on work performance, personal relationships and health.

Carole Scott, director at Bottle PR, said: ‘Before taking the brief, I had no idea what sleep apnoea was.
‘But we have learned a lot in a very short time and we are
determined that PR can make a difference.’

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.