BORDER LINES: Tussaud’s hires Grebstad Hicks

HONG KONG: London’s top tourist attraction, Madame Tussaud’s, has appointed tourism PR agency Grebstad Hicks Communications for regional PR and to launch its first permanent exhibition in the region in Hong Kong. Four agencies pitched for the account. Paul Hicks, managing director of Grebstad Hicks Communications, will lead the account reporting to Madame Tussaud’s business development manager Caroline Packman in London. The brief covers ongoing PR for celebrity sittings, the first of which will be Hong Kong movie star Jackie Chan.

HONG KONG: London’s top tourist attraction, Madame Tussaud’s, has

appointed tourism PR agency Grebstad Hicks Communications for regional

PR and to launch its first permanent exhibition in the region in Hong

Kong. Four agencies pitched for the account. Paul Hicks, managing

director of Grebstad Hicks Communications, will lead the account

reporting to Madame Tussaud’s business development manager Caroline

Packman in London. The brief covers ongoing PR for celebrity sittings,

the first of which will be Hong Kong movie star Jackie Chan.



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