ISTANBUL: McDonald’s Turkey has hired Serap Gokcebay as
Communications and PR Manager and launched a search for an external
Gokcebay, who started the job last week, was previously PR manager at
car maker Opel Turkey.
Until last week, the company’s corporate communications were handled by
its marketing team. Gokcebay plans to develop and expand the dedicated
The company is not working with an agency at the moment, although it
retained Burson-Marsteller’s Turkish affiliate Capitol Halkla Iliskiler
until last year. Capitol’s work ended in December and the agency was
acquired by WPP three months later.
PR Week understands there will not be an official pitch for the work but
Gokcebay does plan to talk to several agencies before making a
Gokcebay plans to have an agency in place by the end of next month.