INTERNATIONAL: B-M awarded PR contract to rebrand Hong Kong

HONG KONG: The Hong Kong Government has appointed Burson-Marsteller for a pounds 1 million global campaign to rebrand the city.

HONG KONG: The Hong Kong Government has appointed Burson-Marsteller

for a pounds 1 million global campaign to rebrand the city.



Seven agencies pitched for the account last year including finalists

Shandwick and Forrest International.



Shandwick is understood to have been forced out of the pitch because of

client conflict. One of Shandwick’s US subsidiaries, the

recently-acquired Cassidy and Associates, handles work for the Taiwan

Research Institute, which has close links with the Taiwanese government,

which is on poor terms with Beijing.



Ian McCabe, Asia-Pacific chairman of B-M’s public affairs practice, will

lead the account from Hong Kong. He will report to Hong Kong government

information co-ordinator Stephen Lam.



B-M’s brief is to reposition the city as a key Asian business hub in

North America, Europe and Asia.



The appointment of a PR agency was stalled for nine months after

opposition from various levels in the Legislative Council, Hong Kong’s

ruling body.



Edited by Gidon Freeman.



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