INTERNATIONAL: Text 100 picks up Ask Jeeves US PR account

SAN FRANCISCO: Text 100 has landed the prized US PR business for internet search company Ask Jeeves.

SAN FRANCISCO: Text 100 has landed the prized US PR business for

internet search company Ask Jeeves.



The account was resigned by San Francisco’s Interactive PR earlier this

year and was won by Text in a pitch understood to have included

Fleishman-Hillard. According to Ask Jeeves’ vice-president of corporate

communications Heather Staples, the US account alone is worth more than

pounds 300,000 in annual fees.



Staples is understood to have selected Text on the basis of its

expertise in business-to-business communications.



The work will be headed by Aedhmar Hynes, Text’s North American

president.



Text will run the account with a ’virtual team’ made up of staff from

both its San Francisco and Seattle offices.



The company, which currently uses London-based Text subsidiary Joe

Public Relations for consumer PR in the UK, has also handed Text’s

London office a portion of its global business-to-business account. This

work will be overseen by UK managing director Glen Goldsmith and chief

executive Tim Dyson.



Ask Jeeves is one of the 20 most-visited sites on the web. Last week it

launched a campaign to promote its web services for businesses. Until

now, the company has devoted most of its resources to reaching consumer

audiences.



The Jeeves account is Text’s second major recent US client win. Last

month, the agency took from GCI the account for Microsoft founder Paul

Allen’s e-commerce infrastructure provider Harbinger.



Text’s worldwide operations include more than 30 offices and seven

subsidiary brands. The company reported pre-tax profits of pounds 1.7

million in 1999.



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