SAN FRANCISCO: Text 100 has landed the prized US PR business for
internet search company Ask Jeeves.
The account was resigned by San Francisco’s Interactive PR earlier this
year and was won by Text in a pitch understood to have included
Fleishman-Hillard. According to Ask Jeeves’ vice-president of corporate
communications Heather Staples, the US account alone is worth more than
pounds 300,000 in annual fees.
Staples is understood to have selected Text on the basis of its
expertise in business-to-business communications.
The work will be headed by Aedhmar Hynes, Text’s North American
Text will run the account with a ’virtual team’ made up of staff from
both its San Francisco and Seattle offices.
The company, which currently uses London-based Text subsidiary Joe
Public Relations for consumer PR in the UK, has also handed Text’s
London office a portion of its global business-to-business account. This
work will be overseen by UK managing director Glen Goldsmith and chief
executive Tim Dyson.
Ask Jeeves is one of the 20 most-visited sites on the web. Last week it
launched a campaign to promote its web services for businesses. Until
now, the company has devoted most of its resources to reaching consumer
The Jeeves account is Text’s second major recent US client win. Last
month, the agency took from GCI the account for Microsoft founder Paul
Allen’s e-commerce infrastructure provider Harbinger.
Text’s worldwide operations include more than 30 offices and seven
subsidiary brands. The company reported pre-tax profits of pounds 1.7
million in 1999.