Clinton Cards brings in Speed for festive PR drive following competitive pitch

Clinton Cards, the UK’s biggest greeting cards retailer, has appointed Speed for a Christmas campaign following a six-way pitch.

Festive PR drive: Clinton Cards
Festive PR drive: Clinton Cards

The Loewy Group-owned agency will look to drive footfall and sales in the run up to the festive period.

Working alongside sister agency, Branded, brought in to review brand strategy, Speed will oversee a national print, broadcast and online campaign.

The campaign will be based on the concept that ‘it’s the little things that people do at Christmas that make all the difference’.

Helen Beavis, Speed director, will lead the account. She commented: ‘Advances in technology have gone some way to taking the sentiment out of card-giving and this should not be underestimated, especially during the season of goodwill.  Our job will be to remind people of why Clinton Cards is still the destination for cards and gifts at Christmas.’

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