John Brown retains Frontrow for PR

John Brown Contract Publishing, which publishes in-house publications for Ikea, Orange and Waitrose, has appointed newly-created Frontrow Communications as its first retained PR agency.

John Brown Contract Publishing, which publishes in-house

publications for Ikea, Orange and Waitrose, has appointed newly-created

Frontrow Communications as its first retained PR agency.



The agency was appointed without a competitive pitch on the strength of

Frontrow managing director Maria Blake’s background and experience. She

is a former fashion director for Conde Nast’s Tatler and Vanity Fair and

for the Guardian and Observer newspapers. She is also a former MD of

advertising agency Rapier and set up Frontrow in May.



The agency will report to John Brown chief executive Andrew Hirsch. ’We

are currently on a fast track expansion across all titles. We felt this

is the right time to bring in an agency,’ he said.



’In the past, public relations for John Brown was handled by individual

advertising managers and editors and on an ad hoc agency basis at the

publisher,’ said Blake.



The press relations brief will principally focus on raising the

company’s profile within the marketing media and national press and

raising Hirsch’s profile.



John Brown has recently expanded the reach of its biggest title, for

furniture business Ikea, into the US and across Europe - in France,

Germany, Italy and Spain. It now has a circulation of 2,371,000.



The publishing company was founded in 1987. It employs 150 people and

has a projected turnover in excess of pounds 20 million for 1999/2000.



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