Galanti to leave Boo.com to start own consultancy

The head of global marketing and communications at troubled on-line retailer Boo.com, Marina Galanti, is leaving to launch a consultancy.

The head of global marketing and communications at troubled on-line

retailer Boo.com, Marina Galanti, is leaving to launch a

consultancy.



Galanti joined Boo.com in July last year from The Body Shop where she

was head of global communications.



Her consultancy, which has the working title MAG.com, will be a

marketing services consultancy, aimed at the dot.com arena. Although it

does not officially launch until July, she already has one client,

Underoneroof.com and is in talks with others.



Underoneroof.com is a one-stop web site for buying and selling homes in

the UK. Galanti is the strategic marketing consultant, and Grandfield is

handling PR for the site, with director Stephen Benzikie heading the

account.



Galanti said there was a possibility that Boo.com would become a client

of the new agency.



However, on 17 May it was reported that Boo.com was on the brink of

collapse, as it sought further funding from investors. Although it

received strong interest as an internet start-up, the site has been

beset with problems, starting with a five-month delay in the launch of

the web site. In January, it cut its workforce by 90.



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