PPS to lobby for Europe’s tallest tower application

Public affairs consultancy PPS has been appointed by the Sellar Property Group to lobby for planning permission for what is intended to become Europe’s tallest building.

Public affairs consultancy PPS has been appointed by the Sellar

Property Group to lobby for planning permission for what is intended to

become Europe’s tallest building.



PPS founder and board director Charles St George is leading the agency’s

London unit in the three-pronged campaign which involves convincing

Southwark Council, the new Greater London Authority and the Government

of the new building’s virtues.



The building, the brainchild of 1960s property tycoon Irvine Sellar, is

to be built on top of London Bridge underground, mainline and bus

stations.



If it goes ahead, it is expected - at 87 storeys and more than 1,200

feet - to be Europe’s tallest building.



The pounds 600 million proposed tower is currently on the site of an

office block - Southwark Towers - occupied by PricewaterhouseCoopers.

The surrounding area is relatively flat, without nearby skyscrapers to

limit the effect the new building will have on the south London

landscape.



PPS, appointed without a pitch, is working alongside Baron Phillips, of

Bankside Consultants, and John Coyle, of Clerkenwell Communications, on

the application. Bankside will handle corporate and property PR with

Clerkenwell overseeing the strategic and financial side.



The account reports to chief executive Sellar and director of

development Barry Ostle. Fees are undisclosed, but are linked to the

success of the planning application. The process could take up to a

year-and-a-half, with a ’build period’ expected to last a further four

years.



At 1,200 feet and with a further 200 feet of mast protruding from the

top floor, the tower will dwarf Canary Wharf, the UK’s existing tallest

building, by almost 50 per cent.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.