Barrow departs Hill and Knowlton for Slice

Hill and Knowlton has lost senior associate director of youth marketing Paula Barrow to Slice - the youth marketing agency it has long been rumoured to be acquiring. She leaves the agency only four months after joining from Levi Strauss, where she was European sponsorship and marketing manager (PR Week, 28 January).

Hill and Knowlton has lost senior associate director of youth

marketing Paula Barrow to Slice - the youth marketing agency it has long

been rumoured to be acquiring. She leaves the agency only four months

after joining from Levi Strauss, where she was European sponsorship and

marketing manager (PR Week, 28 January).



Barrow joined Slice last week, as marketing director, a newly-created

role. However, she will retain a relationship with H&K, acting as a

consultant on youth marketing.



H&K denies it has plans to acquire Slice, which was named the second

most effective independent PR company by Music Week. At present, Hill

and Knowlton Youth Marketing (HKYM) and Slice offer two joint products:

one a mailing list of style leaders and the other a sampling

product.



Hill and Knowlton attempted to play down Barrow’s departure, with joint

chief executive Marie-Louise Windeler claiming that Barrow had only been

working part-time for the last month. However Barrow said she had always

been full-time at H&K.



The announcement comes only three weeks after Dan Holliday, board

director at HKYM revealed he was leaving the company to start his own

agency. At the time, Paul Taaffe, chairman of H&K International said

there might be a restructure of the youth division (PR Week, 28

April).



HKYM also has a strategic relationship with Informer Interactive

Research, the youth research company which provides clients such as

Coca-Cola with insights into the lifestyle and attitudes of youth. It is

possible that a restructure of HKYM could involve Informer.



Slice’s clients include Levi Strauss, Ericsson and Worldpop.com, while

HKYM focuses on bringing big brands, such as Motorola, Pioneer and

Gillette to a youth audience.



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