Fanthorpe joins Ketchum as public affairs director

Ketchum has hired Westminster Strategy board director David Fanthorpe as its first director of public affairs.

Ketchum has hired Westminster Strategy board director David

Fanthorpe as its first director of public affairs.



Fanthorpe starts next month, reporting to Richard Aldwinckle, the

agency’s deputy UK chief executive and head of its corporate

practice.



Ketchum already offers public affairs through planning and public

affairs account director Simon Hoare and director of issues management

James Hunt.



This unit specialises in lobbying local authorities on planning

applications for developers.



The agency has never had a board level lobbying specialist, partly

because it is focused on corporate and consumer PR and partly because it

worked closely with Omnicom sister company GPC on mainstream public

affairs clients.



These clients include ASDA, Aventis and Dow Agrosciences, a leading firm

in the genetically-modified crops sector. The link with GPC will

continue despite Fanthorpe’s appointment.



Fanthorpe joined WS as an associate director four years ago and was

promoted to the board in June 1997. Before joining WS, he was an

associate director at Charles Barker, where he first worked with Hunt

and Hoare. Prior to working at Charles Barker, he served as deputy

director of the Conservative Party’s research department.



Fanthorpe is not to be replaced immediately at WS and his client

portfolio has been distributed among colleagues. This includes his most

recent client win, DRS, the company that makes electronic vote-counting

machines used in the London mayoral election earlier in the month.



According to Aldwickle, Fanthorpe’s appointment signifies the importance

of public affairs in the PR mix. ’Our corporate PR work almost always

contains a government relations component,’ he said.



Other clients within Ketchum’s UK corporate practice include Esso,

FedEx, Nokia, Delta Airlines, BT and Carlsberg-Tetley.



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