Flack: Flack's Week

Bad news for flacks - the gulf between PR and journalism is as wide as ever, according to John Snow.

The Channel 4 News presenter popped in for a talk at TVC last Wednesday. Among his barbs were: 'PROs and journalists swim in the same piranha pool. We could work together but maybe it's better we don't' and 'out of the 100 PR-led stories only one catches our attention'. Ouch ...

Meanwhile, imitation might be the sincerest form of flattery, but one City PR agency might take some convincing. While all eyes were on this week's PRWeek Awards, Survival International attempted to get in on the act by awarding its own gong - PR Disaster of the Year. That's the one accolade Finsbury, winner for its work for Vedanta Resources, could have forgone ...

Everyone wants some reflective PR glory from Chilean miners - including, apparently, God. Premier Christian Radio issued a release making the most of an exclusive interview with Alfredo Cooper, chaplain to the Chilean President. Cooper, who was 'one of very few to see the miners after their release', claimed all 33 miners emerged from the mine where they were trapped for 69 days with either a new or renewed faith in God ...

Finally, PRWeek at least has two happy readers. 'It's the best thing we've ever seen in PRWeek', enthused Chris Lamming and Brian Rees at P&O Ferries in emails seen by Flack. What could they be talking about? A fearless news expose? Or a job ad featuring a young lady in suspenders? Take a guess.

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