Media: A minute with ... James Rea, editorial director, GMG Radio

- Why did Smooth decide to become a national brand?

We were a patchwork of stations up and down the country, but felt the future for Smooth Radio was as a strong, national entertainment brand.

- Describe your listeners

Smooth listeners are passionate about life and music. They are adults with more time on their hands and a little more money than the average commercial radio listener. They want a station that is life-affirming, warm and aspirational. When there is so much doom and gloom in the world, they also want an escape with presenters who will put a smile on their face.

- What stories or ideas are you looking for from PROs?

Our news bulletins are regional but relevant. We are not parochial - our news is 'big issue'.

If it is a story that our listeners are talking about, it should be in our bulletins. Strong lifestyle-led journalism is our focus.

- How should PROs get in touch?

By email or calling our news hub.

- What should PROs avoid?

Avoid sending releases that are thinly veiled attempts at free advertising. The stories must have strong journalistic value - not just gossip and tittle-tattle. A good tip is to avoid calling just before the top of the hour.

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