From prweek.com/uk: From our bloggers

UNEMOTIONAL SOCIAL MEDIA

Paul Armstrong, 18 October

Every morning, I am greeted by the oh-so-sunny folks of an anti-abortion group outside a family planning clinic just before I enter the big glass box that is the Kindred office.

Some opposite the surgery hold a banner, others are ready to thrust a badly designed pamphlet into someone's hand. While you can't deny the sum of the parts does not equal the whole effect this must have on its intended target, it's difficult to imagine how a Twitter campaign, Facebook page etc could have had the same emotional effect/call to (change) action ...

FORUM'S HOT TOPICS

Adam Clyne, 18 October

Last week, I was privileged to attend The Marketing Forum - a three-day conference on board the Arcadia, with about 70 of the UK's leading marketing directors. Brands represented covered nearly every sector - from large public sector departments to global youth brands, b2b organisations, to retailers, charities to insurance companies.

So, what were the hot topics that the leading budget holders are interested in talking about for the year ahead? ...

GAZETTA's NOVEL APPROACH

Matt Bourne, 15 October

News is breaking of a new men's magazine title to be piloted by Bauer Media.

Titled Gazetta, the publisher is taking an interesting approach with the launch using the highly successful women's magazine Grazia, plus in-store sampling to get it into the hands of 500,000-plus 25- to 44-year-old men ...

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