The judges (sixty-two senior PR professionals) praised Clegg for his smart general election communications campaign that positioned him as a fresh alternative to the other political parties.
In fewer than 12 months, Clegg has gone from leading a party frustrated by a lack of media attention to the full glare of the world’s media, as he walked side by side with Prime Minister David Cameron into 10 Downing Street on 11 May.
His greatest achievement was his performance at the General Election’s three inaugural leaders’ debates. At the time, PRWeek’s survey of 3,000 members of the UK public found 62 per cent said Clegg was the leader who came out the strongest, compared with 21 per cent for David Cameron and only 16 per cent for Gordon Brown.
As PRWeek editor Danny Rogers said: ‘Clegg’s comms prowess won over viewers and ultimately led him to Downing Street.’