W Communications to promote Independent title launch

W Communications has been given the task of drumming up publicity for the new 'distilled' version of The Independent newspaper, which goes on sale on Tuesday.

‘Info overload’: Simon Kelner
‘Info overload’: Simon Kelner

The consumer agency has been appointed by Independent Print Limited to handle the launch of its new national newspaper i, working on a comms strategy across broadcast and trade media.

The new title goes on sale nationwide on 26 October for 20p.

Simon Kelner, editor-in-chief of The Independent, said it was aimed at readers ‘suffering from information overload who want a comprehensive digest of the news’.

W Communications is run by MD Warren Johnson. The agency’s appointment follows its work for The Independent in the run-up to this year’s general election in May.

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