Traffic information provider INRIX names Hotwire as retained agency

INRIX, the provider of traffic information and driver services, has handed a brief to Hotwire to support its European b2b and b2c PR accounts.

Traffic information provider: INRIX
Traffic information provider: INRIX

The agency won the account following a competitive pitch.

Hotwire has been charged with raising awareness of the brand across Western Europe, extending its reach into other regions. INRIX distributes personal navigation, mapping and other location-based services in the car, online and via mobile devices.

INRIX senior manager of marketing and public relations, Jim Bak, said: 'With the knowledge of what’s happening on the road, we give our customers the power to go anywhere under the best circumstances.

'We sell to both consumers and businesses, such as car manufacturers, and we are looking for an agency that could address both audiences to develop out-of-the-box PR campaigns.'

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