Public Sector: The Public Sector Week

COI director of news and PR Neil Martinson writes this week's public sector column on the inexorable rise of coffee shops and what this can teach us about public/private interface. To read the full column, go to prweek.com/uk

Brent Council has launched a three-month publicity campaign to warn drivers of its new enforcement powers to help reduce congestion and improve road safety. For the next three months, Brent will be running ads and editorials in the local press, as well as writing to some drivers to warn them that breaking the Highway Code could result in a fine from January 2011.

VisitBritain has joined forces with British Airways to launch a £1.6m jointly funded campaign called 'Britain. A different picture around every corner'.

The promotion, aimed at VisitBritain's traditional tourism market, offers travellers powerful images showing the diversity Britain has to offer - and promotes British Airways as the best way to get here.

Twenty hospitals spent more than £1m each on marketing over the past three years, The Sun has reported. Marketing at Birmingham's Queen Elizabeth Hospital cost more than £2m. King's College Hospital in London employs 11 PR staff, costing £535,000 a year.

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