Technology: Best of the Tech Blogs

THE HYPE CYCLE

Posted by Neville Hobson

nevillehobson.com

11 October: Over the years, IT industry analysts Gartner have published annual 'hype cycle' reports that assess where specific technologies are going. What's hot and what's not, in other words. Take the latest one on emerging technologies, for instance. Interesting to see what's close to or at the Peak of Inflated Expectations: private cloud computing, augmented reality, media tablets, wireless power, 3D flat-panel TVs and displays ...

LACK OF CASH

Posted by Stephen Waddington

speedcommunications.com/blogs/wadds

8 October: eConsultancy's 2010 report on Social Media and Online PR presents a paradox: the social media industry is showing early signs of going mainstream, with the majority of brands investing in activity, but it is woefully underfunded ... More than 90 per cent of companies have engaged in some form of social media programme but a third are spending less than £5,000 a year and 28 per cent are not spending anything.

BASEBALL LESSONS

Posted by Brian Camen

blog.ogilvypr.com

7 October: Grab your Cracker Jacks. Get your peanuts. The Fall Classic is around the corner. It's play-off time in Major League Baseball. Whether you're an American League or National League fan, baseball fever is among us. While watching the games, I came up with five social media lessons brands can learn from baseball.

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