Public Affairs: Soap Box - Jon McLeod, public affairs chairman, Weber Shandwick

Hold tight everyone! It's coming - the biggest political bombshell to hit every constituency since the Second World War.

Yes, it is your friend and mine, the Spending Review.

However, before we all dive into a thesaurus-full of butchery analogy, let us ask what it is we can really expect.

In-year cuts of £6bn produced the trashing of the Building Schools for the Future programme and Michael Gove's standing with the Speaker.

Another £2bn of child benefit cuts derailed the Conservative Party conference's oh-so-carefully-crafted narrative.

And that is before we bemoan the loss of the Film Council and other assorted mystery organisations that have ground away in the bowels of Whitehall since time immemorial.

So what will the £84bn of annual structural cuts do to the body politic?

On one hand expect a damp squib in terms of what we hear on the day itself, which will be a four-year plan to get things ship shape in time for the 2015 general election.

Departments will be told what they have got to spend and to make the best of it. We will also hear plenty about unpopular casualties of the cuts, to remind us that we are all in this together.

More darkly, however, it is going to be the little things that create the biggest headlines and headaches for the coalition as we move forward.

The popular maternity unit closed here, the rural schools shut there, and not forgetting the lost winter fuel payment that sees an increase in deaths from hypothermia come February (remember last winter?).

This is a review that will set many narratives running - not all of them can be controlled.

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