Netherlands-based health and food agency Hinfelaar PR acquired by Edelman

Edelman has acquired Dutch health and food PR agency Hinfelaar PR to bolster its health, food and consumer practices.

Hinfelaar client: Boehringer Ingelheim HQ
Hinfelaar client: Boehringer Ingelheim HQ

Hinfelaar PR founder, Marc Hinfelaar, who founded the agency in 1998, will join Edelman Amsterdam's management team. He will also lead the combine consumer, health and food teams, based from the offices in Amsterdam and Baarn.

Following the acquisition, Edelman will have 50 PR professionals operating in the Netherlands.

Edelman Amsterdam general manager, Annemieke Kievit said: 'Our new colleagues broaden and deepen our existing expertise in the health, food and consumer arena and bring highly-regarded health public affairs capabilities.'

Hinfelaar PR currently works on accounts for Boehringer Ingelheim, European Charot Foundation and Tivall.

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