Seven Indian agencies will meet next month to inaugurate the Indian
Public Relations Consultants Association.
Anthony Good, founder of Good Relations (India), will be confirmed as
president of the IPRCA when its first members meet on 2 August.
Increasing pressure on the industry from publishers like the Times of
India Group, which publishes the Economic Times and is one of the
largest publishers in the sub-continent, has spurred agencies into
organising a trade association.
In the last year the publisher has banned agency representatives from
entering its buildings without appointments after journalists complained
of corridors lined with people waving press releases.
Agencies said they were told informally five months ago that journalists
would be by-passing them to speak directly to their clients.
But a senior journalist with the publisher said there was no ban on
accepting material from agencies or talking to public relations
’We need something to give us legitimacy and remove the association of
sleaze,’ said Nikhil Khanna, head of Good Relations’ New Delhi
The founder members of the association are Corporate Voice, a Shandwick
International affiliate, local agencies Genesis PR and Enterprise PR,
Text 100, Burson-Marsteller, Ogilvy and Mather and Good Relations.
Good was named president and Prema Sagar, chief executive of Genesis
Public Relations, was named secretary at a meeting earlier this
At the next meeting members hope to establish professional practices and
membership committees, set out the association’s rules and decide which
other agencies to invite to join.
The idea for an Indian association was first seriously considered two
years ago, when leading practitioners gathered to meet PR Week
journalist Amanda Hall during a visit she made to India.