C&W hires Payne for corporate role

Newly-merged telecoms and cable company Cable and Wireless Communications has hired Roy Payne as its head of corporate communications.

Newly-merged telecoms and cable company Cable and Wireless

Communications has hired Roy Payne as its head of corporate

communications.



He joins the UK’s number two telecoms group from the Cable

Communications Association - the cable industry trade body. He has been

director of communications there since September last year. Previously

he was chief press officer at the Department of National Heritage where

he was a senior spokesman on broadcasting policy.



The CCA is planning to replace Payne externally for a role that covers

Parliamentary and public affairs, media relations and education.



Payne’s new responsibilities at Cable and Wireless Communications will

cover public relations and corporate affairs.



The corporate communications role was previously managed by Esther

Kaposi, who left the company in May. She led the communications task

force during the merger of the four companies - Bell Cablemedia, Mercury

Communications, Nynex CableComms and Videotron.



Payne will report to C&W’s marketing director Ruth Blakemore. By the

time he joins the company in August he is expected to have the rest of

his communications team in place. Three senior level jobs are currently

being advertised internally for the heads of national PR, regional PR,

and corporate affairs.



Employees from the merged companies will have to reapply for their jobs,

but a spokeswoman said that the amount of people on the new team ’would

be equal in number to what is around already’.



A full assessment of the communications strategy, including a review of

agency requirements is likely to follow.



Blakemore said: ’Roy joins at a formative time for the new company and

will be directing efforts towards building on the positive public

reaction to the introduction of the Cable and Wireless brand into the

UK.’



Payne said he welcomed the opportunity ’to play a major role in one of

the most exciting companies to be formed in the UK for years’ and be

involved in the ’digital revolution that will help transform the

residential consumer market’.



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