Newly-merged telecoms and cable company Cable and Wireless
Communications has hired Roy Payne as its head of corporate
He joins the UK’s number two telecoms group from the Cable
Communications Association - the cable industry trade body. He has been
director of communications there since September last year. Previously
he was chief press officer at the Department of National Heritage where
he was a senior spokesman on broadcasting policy.
The CCA is planning to replace Payne externally for a role that covers
Parliamentary and public affairs, media relations and education.
Payne’s new responsibilities at Cable and Wireless Communications will
cover public relations and corporate affairs.
The corporate communications role was previously managed by Esther
Kaposi, who left the company in May. She led the communications task
force during the merger of the four companies - Bell Cablemedia, Mercury
Communications, Nynex CableComms and Videotron.
Payne will report to C&W’s marketing director Ruth Blakemore. By the
time he joins the company in August he is expected to have the rest of
his communications team in place. Three senior level jobs are currently
being advertised internally for the heads of national PR, regional PR,
and corporate affairs.
Employees from the merged companies will have to reapply for their jobs,
but a spokeswoman said that the amount of people on the new team ’would
be equal in number to what is around already’.
A full assessment of the communications strategy, including a review of
agency requirements is likely to follow.
Blakemore said: ’Roy joins at a formative time for the new company and
will be directing efforts towards building on the positive public
reaction to the introduction of the Cable and Wireless brand into the
Payne said he welcomed the opportunity ’to play a major role in one of
the most exciting companies to be formed in the UK for years’ and be
involved in the ’digital revolution that will help transform the
residential consumer market’.