Bravissimo public relations manager Anna Prince said: ‘Social media are increasingly important for us. Our customers use them to tell us and each other what they think of our clothes, and it’s feeding directly into sales too, so we want to step up our activity.’
Bravissimo also plans to attract new shoppers through social networks, and forge relationships with online influencers including fashion and mum bloggers.
Shiny Red picked up the account following a three-way pitch and becomes the first social media agency to work with the brand.
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