DIARY: C&W boss puts the celebrity shoe on the other foot

Reebok has found itself needing all the good PR it can get of late, what with being afforded the dubious distinction of being associated with the athletic triumphs of Austrian Freedom Party leader Jorg Haider.

Reebok has found itself needing all the good PR it can get of late,

what with being afforded the dubious distinction of being associated

with the athletic triumphs of Austrian Freedom Party leader Jorg

Haider.



So what to do? Call in a boy (or five even) to do a man’s job, that’s

what. And Reebok UK’s PR company Cohn and Wolfe was right on hand to

clinch a nice little publicity deal for the shoemaker with UK boy band

Five.



Reebok is particularly indebted to thrusting young C&W account executive

Molly Hooper, who single-handedly pulled the whole scheme off. However,

after being ever so cool and collected for most of the day, Molly and

the other female staff finally gave in to temptation, dragging C&W

productivity down to an all time low while they mooched around the

boardroom gazing wistfully at the objects of their affection.



Unable to withstand the sustained cacophony of an office full of

deserted telephones, C&W managing director Martin Ellis was believed to

have vented his spleen at such irresponsible behaviour. But, never one

to hold a grudge, he now appears to be over his anger and is rumoured to

be busily conjuring up a campaign for some lucky client or other which

involves him taking a certain girl band to lunch.



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