Technology: The Week in Technology

JJ Marketing wins WalkinWiFi campaign work.

WalkinWiFi, the e-marketing tool for the leisure sector, has drafted in Oxfordshire-based agency JJ Marketing to handle the launch of its PR campaign, following a competitive pitch.Focusing on both trade and consumer comms, the campaign aims to raise brand awareness among the leisure sector and encourage customer sign-up. Comms will focus on the licensed trade, while a consumer campaign will enable web users to lobby for free wifi at their local leisure outlets.

Skywrite Communications has won a brief from Seagate, the manufacturer of hard drives and storage devices, to handle consumer and b2b PR. The account was won following a five-way competitive pitch that included a repitch from Text 100, which has held the account for the past five years. Skywrite is charged with communicating consumers' increasing dependency on digital assets and positioning Seagate as being part of consumers' everyday life.

The London-based consumer agency will also work on Seagate's online profile through social media channels to increase the number of fans on the firm's Facebook page and Twitter feed.

iCasework, the case management system provider, has called in PR consultancy ITPR to increase its brand visibility and launch a new set of products to the b2b market. ITPR's campaign will be based on thought leadership and proactive media outreach to b2b trade titles, including local government, retail, financial services and telecoms, in addition to providing SEO PR services.

Porter Novelli has won a b2b comms brief from digital intelligence service Trufflenet. The agency will be working with Trufflenet to address its branding and messaging, and is preparing to raise awareness of the service among marketers.

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