The week

Weber Shandwick has launched an Olympics marketing offering as an extension to its UK sports PR practice.

GlaxoSmithKline 's toothpaste brand Aquafresh is to review its consumer PR account, currently held by Lexis.

O'Key, the Russian supermarket chain, has hired M: Communications to handle comms around a planned London stock market float.

Forever 21, the LA-based fashion label, has brought in Shine Communications to launch the retail brand in Europe.

CafePress, the Californian retailer for independent merchants, has appointed Six Degrees to handle UK consumer PR.

SodaStream has charged Pelican PR's sustainability team with promoting the environmental benefits of the fizzy drinks machine.

Westgate Communications has been chosen by the Noise Abatement Society to help increase understanding of noise pollution issues.

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