EDITORIAL: PR shouldn’t head budget hit lists

The decision by the Women’s Royal Voluntary Service to boost its PR presence in the face of reduced funding, is certainly a refreshing one. Up until now, reduction in funding, whether it be public or private sector, has traditionally lead to a withering of the PR function. PR is all too often the first function to suffer from lack of budgets. Perhaps it is because there is such a clear correlation between PR and fundraising in the charity sector (that is, the bottom line), that such a move has been possible. All the more reason for the private sector to take note.

The decision by the Women’s Royal Voluntary Service to boost its PR

presence in the face of reduced funding, is certainly a refreshing one.

Up until now, reduction in funding, whether it be public or private

sector, has traditionally lead to a withering of the PR function. PR is

all too often the first function to suffer from lack of budgets. Perhaps

it is because there is such a clear correlation between PR and

fundraising in the charity sector (that is, the bottom line), that such

a move has been possible. All the more reason for the private sector to

take note.



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