Autoglass in hunt for consumer agency to boost national profile

Windscreen company Autoglass is pitching for a new consumer agency as the firm pledges to ramp up PR activity in 2011.

Tender open: Autoglass
Tender open: Autoglass

It opened a tender process this week to find a new agency to boost its national profile, as well as drive online and social media activity.

The move comes just three months after the vehicle glass repair and replacement company hired easyJet comms manager Samantha Day to head its PR.

Day said: ‘We’re becoming more ambitious for 2011. We’re looking for agencies that can advise on how we can reach our objectives and our ambitious target of becoming recognised as an expert.’

She said the firm expected to announce a shortlist in November. The contract will be for one year, with an option to extend on an ongoing basis.

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